GREEN
FASHION
GUARDIANS

As part of a university project, “Green Fashion Guardians” (GFG) is a charity brand platform aimed at preventing greenwashing in fashion and connecting conscious consumers with trustworthy brands. 

 

To maintain consumer trust and clearly communicate the brand’s mission, the main visual identity was designed with intuitive graphic elements, including the fusion of a melting Earth with a barcode, simplicity, and a colour palette emphasising sophistication and reliability.