Design is a solution to a problem, and art is a question to a problem.
IMONE
KOREAN
BBQ
OVERVIEW
This brand identity project for "Imone BBQ", a new korean restaurant opening in New Malden in Auguat 2024, Involved collaborating with the client on visual direction, editorial design, and merchandise, crafting a cohesive and compelling identity. Imone BBQ blends authentic Korean flavours with modern innovation, emphasising communal dining and life's simple pleasures.
The identity merges traditional Korean symbolism with contemporary minimal design, creating a visuallly rich and modern brand that resonates with the essence of communal dining and culinary tradition
[ Year ]
2024
[ Type ]
Identity / Editorial
LOGO
The name "이모네 (IMONE)" means "Aunt's House" in Korean.
The logo design blends traditional warmth with modern dining preferences striking a balance between tradition and modern simplicity.
GRAPHIC MOTIVE
The stamp above the logo is a key element of the brand's Korean identity, designed for expansion and commercial use. It features a pictorial representation of a traditional Korean roof and a rice bowl.
