Design is a solution to a problem, and art is a question to a problem.
ITV
COMPETITION
OVERVIEW
This project is live brief from ITV, created as simple break bumper inserted midway through each ITV morning program. The primary goal was to evoke feelings of hope, lightness, and joy, akin to winning the lottery, while simultaneously reflecting the visual identity elements of ITV's morning shows.
To convey hope for a better life and express joy and exhilaration through clear visual imagery, I designed the animation using bright, vibrant, hig - saturation colours and bold, impactful fonts, capturing the dynamic visual identity of ITV's morning broadcasts.
[ Year ]
2022
[ Type ]
Animation
01 / 00:00:00 - 00:00:15
02 / 00:00:15 - 00:01:10
03 / 00:01:10 - 00:01:20
04 / 00:01:20 - 00:02:00
05 / 00:02:00 - 00:03:30
06 / 00:03:30 - 00:05:00
07 / 00:05:00 - 00:07:00
08 / 00:07:00 - 00:10:10
09 / 00:10:10 - 00:13:00
STORY BOARD
Based on the client's audio file, I depicted a lottery winner's journey from doubt to certainty using a car trip metaphor. As the car navigates hills, the rising emotions are mirrored. At the voice's peak, dramatic colour changes and uplifting animations capture the joy.
