SAMSUNG
GAMER
TRAINING

[ Type ]

Identity / 2D Motion

OVERVIEW

Samsung Gamer Training (SGT) is a brand identity project developed as part of a university live brief, creating a unique visual identity for an event showcasing Samsung’s cutting-edge gaming hardware. Positioned as a sub-brand, SGT aligns with Samsung’s sleek aesthetic while appealing specifically to Gen Z gamers and the competitive gaming community.

[ Year ]

2023

The "Samsung Gamer Training" (SGT) was university live brief project that created a unique brand identity for a major event showcasing Samsung's advanced gaming hardware. Posistioned as a potential sub-brand, SGT's logo and design elements maintain Samsung's aesthethics while appealing to gamers, especially Gen Z, with a modern, tech-forward look.

Inspired by "Embrace Your Game", the dynamic logo, "Level Up" motifs, and engaging animations resonate deeply with the gaming community's values, symbolising progress and reflecting gamers' driven to enhance their skills.

LOGO

SGT’s logo and visual identity break away from Samsung’s traditional corporate feel, embracing a bold, tech-forward personality that resonates with gamers. The design draws inspiration from sci-fi interfaces, futuristic gaming HUDs, and Samsung’s cutting-edge gaming hardware.

The animated logo amplifies this concept further—fragmented circuit-like elements emerge, grow, and fuse together to reveal the final logotype, mirroring the gamer’s progress & journey to mastery.